Vector Media And Great Bus Advertising/GQuadro Strategic Partnership Creates World’s Largest Inventory Of Double Decker Bus Ad Format
Gail Chiasson, North American Editor
Vector Media, New York-based Out-of-Home advertising company, has announced a strategic partnership with Great Bus Advertising, also known as GQuadro in Italian markets, to create the world’s largest inventory of the highly sought-after double decker bus ad format.
The deal provides Vector with an inventory of 800 double decker buses for advertisers in 90 global markets.
“We’re thrilled to offer the double decker bus ad platform, now at a global scale,” says Bill Schwartz, founder and CEO of Vector Media. “Vector pioneered double decker bus advertising in the U.S. 10 years ago, and the medium has seen double digit growth year-over-year ever since. GQuadro created a one-stop-shop for advertisers looking to run double decker bus campaigns across Europe, similar to the network Vector has created for advertisers in the U.S., making them the ideal partner for us to embark on this next phase of business development with.”
Through the partnership, Vector Media can sell GB Advertising / GQuadro’s inventory in London, Barcelona, Paris, Moscow, Rome, Berlin, St. Petersburg, Genoa, Milan, Naples, Florence, Bologna, Torino, Palermo, Verona and Sorrento/Positano. GB Advertising / GQuadro can sell Vector Media’s inventory in the U.S., where its presence currently includes New York City, Las Vegas, Los Angeles, San Francisco, San Diego, Philadelphia, Washington D.C., Chicago, Boston, Seattle, Miami, Austin, Houston, San Antonio and most recently, Dallas.
“Double decker buses are the future of OOH advertising and we’re delighted to work with Vector on this global partnership,” says Giulio Naldini, CEO of GB Advertising / GQuadro. “Double decker advertisements guarantee international reach not only in local markets, but also through the high turnover of tourists being exposed to brand’s messages in major cities. It’s a dynamic and versatile advertising tool which enables cross-border communication and makes an impact through its majestic presence.”
Vector Media introduced the double decker bus advertising format to top brands in North America and the company is considered the leader in the space. It continues to develop new digital opportunities for advertisers. Vector is the only media company in the U.S. offering illuminated transit, HD video and livestreaming on double decker buses. Last year, Vector launched its Beacons and Geo-fencing offering, enabling advertisers to micro-target audiences and push notifications to the mobile devices of pedestrians near their bus campaign routes, placing branded messages directly into the hands of their key consumers.
The new global offering will benefit brands who already purchase advertising on double decker buses globally from both Vector and GQuadro, such as H&M, Guess, Coca Cola, Universal, AirFrance, Calvin Klein, Tissot, Korean Air, Paramount Studios and Emirates, as well as new partners looking to expand their reach into international territories.
Vector Media offers diverse Out-of-Home advertising opportunities, specializing in large format visual communications. Its growing media arsenal includes transit spectaculars, transit posters, taxi media, digital advertising, wallscapes, bulletins, telephone kiosks, telephone wraps and building wrap spectaculars.
Follow DailyDOOH