Gail Chiasson, North American Editor
Montreal-based Rouge Media, with offices in New York, Toronto, Vancouver and Santa Monica, has joined the Digital Place-Based Advertising Association.
Rouge Media offers digital screens on college campuses and in beauty venues and restaurants/bars in North America. The company’s network reaches millions of consumers on their daily journeys out-of-home, including students aged 18-24, women 18-54 and adults 18-49.
Rouge Media helps leading international brands – among them: P&G, Kraft, Unilever, Mercedes-Benz, Pfizer, Coca-Cola, Sony and Microsoft – to connect with these consumers on a daily basis.
“Rouge Media operates a very dynamic and successful place-based media network, as evidenced by the large number of Fortune 500 brands that have utilized the network to connect with consumers on the go,” says Barry Frey, president & CEO, DPAA. “We look forward to working closely with Rouge Media as they accelerate their growth in the U.S., and we welcome them to our rapidly growing ranks of international members which, in addition to Canada, encompasses Brazil and other Latin America countries, the UK and other EMEA nations.”
Alison Jacobs, executive vice-president North America, Rouge Media, says, “Membership in the DPAA and the access it provides to best practices, research and education will enable us to elevate the already high standards that we set for ourselves on behalf of our brand partners. It also gives us a voice in setting the course for the future of the rapidly growing digital place-based media sector.”
DPAA members help brands effectively connect to consumers on-the-go at targeted locations. Membership includes many additional benefits.
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