Peter J. Solomon Company & @VerifoneMedia ‘Pulse of the Industry: DOOH’ Teleconference
Gail Chiasson, North American Editor
VeriFone Media and Peter J. Solomon Company will co-host the first annual ‘Pulse of the Industry: DOOH’ Teleconference Wednesday, May 11, 2016 at 11 a.m. ET.
Led by Paul Jankauskas, Verifone Media general manager and Mark Boidman, managing director at PJSC. the teleconference is intended to foster a unique and in-depth discussion of the DOOH challenges and opportunities industries and brands face today, along with key trends driving the DOOH Revolution. The 45-minute session will include an open forum for Q&A.
“We’re at a turning point with DOOH, overcoming many of the industry factors that once worked against us,” says Paul Jankauskas. “As consumer lifestyles and purchasing habits continue to evolve, DOOH is emerging as a critical component of the overall advertising mix, reaching the right consumer, at the right time, in the right place.”
“With connected consumers engaging more and more in DOOH media and signage nearly everywhere outside of their homes, the industry has huge growth potential,” says Mark Boidman. “Geolocation-based media and tech is revolutionizing DOOH and amplifying mobile media campaigns.”
DOOH media has emerged as a growing medium among global consumers, captivating a larger audience at an impressive rate. Brands are starting to see a direct correlation between digital signage and sales, with Infotrends reporting that it can add an upswing in overall sales volumes by nearly 32%.
The teleconference is expected to include among its participants company executives and owners, agency professionals, advertisers, suppliers and media covering retail, c-store, petroleum and digital signage, as well as members of the broader digital media audience.
We’ll be hearing more about it in the coming days.
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