Crimtan Amplifies Its Online Campaigns w/ @BrightmoveMedia
Adrian J Cotterill, Editor-in-Chief
Crimtan, the dynamic marketing company specialising in data-driven online advertising, has signed a partnership deal with digital taxi advertising company BrightMove Media.
BrightMove’s network of real-time digital rooftop screens on London black taxis will enable Crimtan’s advertisers to amplify their online campaigns by adding digital out-of-home inventory.
Jamie Lindsay, CEO at BrightMove, told us “It’s great that Crimtan have seized the opportunity to extend their audience planning technology with BrightMove. In a digital world, advertisers should be looking at ways of making both their online and their out-of-home activity more efficient. By giving Crimtan the ability to sell our inventory as part of its location-based online campaigns, advertisers will be able to target defined audiences with connected media campaigns.”
Crimtan’s audience planning technology, Architect, has assigned audience profiles to each London postcode so that it is now possible to change the ads displayed on the top of a taxi as it moves between different audience groups. Advertisers now have the ability to dynamically target audiences online and from taxi rooftops based on the audience’s location.
BrightMove’s systems know exactly where each taxi is every second, whilst Crimtan’s hyperlocal targeting ability means it can deliver digital advertising that can be changed dynamically and in real-time in response to the location of the taxi.
This is part of Crimtan’s ‘connected audience’ approach where online and offline media is planned and executed together to ensure maximum effectiveness.
Neil Alldritt, Chief Executive at Crimtan, added “This partnership shows Crimtan’s commitment to drive advertising efficiency through improved audience targeting both on- and offline. Crimtan believes the focus should be on the audience not the media and, by using our proprietary technology, advertisers can reduce waste and amplify online activity more efficiently by targeting audiences offline.”
Recently, Crimtan announced its partnership with Primesight which uses Crimtan’s proprietary technology to enable online advertising to be delivered accurately to highly focused audiences in defined areas around out-of-home panels.
About Crimtan
Crimtan is a dynamic digital marketing company that turns consumer data into actions that enable businesses to increase brand awareness, find new customers and maintain customer relationships. Its expert team helps clients achieve competitive advantage through cross-device digital campaign strategies with unique insights.
Proprietary technology enables a connected media strategy that allows brands and offline data companies to conduct digital advertising campaigns that amplify offline marketing activity.
Crimtan provides a genuine point-of-difference for partners including Camelot, Amex, British Airways, MasterCard and Sky and was included in The Sunday Times’ Tech Track 100 2014. The company has offices in the UK, Ireland, across Central Eastern Europe, The Middle East and Australia.
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