Life Channel Raises Macmillan Awareness
As regular readers will know, Macmillan Cancer Support improves the lives of people affected by cancer, and for the last couple of years in the UK the DOOH industry has taken the charity to its heart and donated significant air time in August and September each year in supporting the charity’s World’s Biggest Coffee Morning event.
The charity has very much reciprocated and we have seen their adverts now in a number of high profile digital locations, including CBS Outdoor’s XTP in London.
The latest network to benefit is The Life Channel who will now be broadcasting the charity’s advertisements to over 1600 surgeries across the UK for the next 12 months.
Categories: DailyDOOH Update
