Gail Chiasson, North American Editor
PATTISON Onestop, positioned as the #1 Digital Out-of-Home advertising company in Canada, has joined the Digital Place-Based Advertising Association.
The DPAA has grown its international membership base in recent years through its thought leadership, global education initiatives and ad revenue-generating models.
As part of PATTISON Outdoor Advertising, believed to be Canada’s largest network of Out-of-Home advertising with products that include digital, transit and outdoor, Toronto-based Onestop helps brands connect with the right people, in the right place and at the right time. The Onestop network, consisting of office, transit and residential, enables advertisers to effectively communicate in a modern, sophisticated world of business.
“PATTISON Onestop has been a major player in Canada’s digital advertising ecosystem over the past decade, and has achieved this longevity by always being ahead of the curve in identifying shifts in the way consumers use media,” says Barry Frey, president & CEO, DPAA. “As such, it has developed Canada’s largest network of digital place-based advertising properties in recognition of disgital place-based’s ability to reach on-the-go consumers with timely, targeted messages.”
Cam Milne, vice-president/general manager, PATTISON Onestop, says, “Barry and his team at DPAA have built a vital organization that is helping to elevate awareness and usage of digital place-based media among agencies and advertisers. We are joining DPAA with great enthusiasm for supporting its mission and increasing our own knowledge base to grow our business today and in the future.”
Membership in DPAA encompasses numerous benefits, including admission to quarterly member events; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
PATTISON Onestop is a leader in the sales and operations of Digital Out-of-Home Media (DOOH). We work with some of Canada’s largest brands to create and deliver uniquely engaging experiences. Through our networks, we provide timely and relevant information in environments traditional media can’t reach. We leverage our industry-leading technology to deploy digital campaigns on transit, office, airport, residential and retail environments including the PATH – Toronto’s underground walkway. Our entire Digital Network can help you generate over 19 million weekly impressions. Onestop is a division of PATTISON Outdoor Advertising.
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