Times Square Strategies & Ingenuity Sun Media Launch Sun Media Trees
Gail Chiasson, North American Editor
Times Square Strategies and Ingenuity Sun Media (ISM) has announced what they believe is the first of its kind installation in North Carolina, at the Greensboro Science Center.
ISM’s Sun Media Trees, solar assisted fully interactive digital communication devices, are now operating at the Center in Greensboro, NC. Sun Media Trees (SMTs) will provide Times Square Strategies, ISM and the Greensboro Science Center with the ability to enrich the visitor experience at the property, as well as provide advertisers with a platform that allows for true visitor engagement and audience measurement.
“Not only will these trees help educate the public about solar technology, but they will also help promote many great businesses and products to hundreds of thousands of annual visitors,” says Glenn Dobrogosz, executive director, Greensboro Science Center.
ISM in collaboration with Melink Solar, completed installation of the SMTs in March/16. SMTs provide real time promotional, educational, and commercial information. The screens have the ability to interact with visitors via their mobile devices so they can stay up-to-date with all of the current and upcoming events at the Science Center and in the surrounding area.
In addition, SMTs allow brand marketers to display outdoor digital advertising and interact with the science center audience through mobile technologies. At launch, each SMT will have Beacon technology, QR and Facial Recognition capabilities, allowing marketers to deliver special offers and incentives and to have a better understanding of the audience in front of the displays.
ISM’s patent pending SMTs are the brain-child of Nelson Martinez, founder and CEO of Ingenuity Sun Media. Nelson is a former advertising creative director with a long and distinguished career built while working at some of the world’s largest ad agency networks. In the past five years, he has worked with a group of talented designers, developers and engineers to develop ways for incorporating renewable energy practices and technology into a digital media platform, the likes of which have never been seen before.
The result is the Sun Media Tree, a combination of Solar Energy powered, Outdoor rated LED/LCD Displays and 360-degree interactive communication platforms that engage visitors and enhance their experience at the locations.
“ISM is thrilled to bring this one-of-a-kind innovation to the Greensboro Science Center,” says Martinez. “Our passion at ISM has always been to enhance the visitor experience through unique interactive technologies that create long-lasting relationships with the locations and its sponsors as well as to educate the public about the benefits of renewable energy and sustainability efforts.”
Times Square Strategies is an integrated media solutions company helping real estate, retail and sports properties uncover new revenue streams by identifying underutilized space that could be generating incremental revenue using the latest technologies in the out of home world. On the media side, Times Square Strategies helps brands unlock engaging, exciting and effective short-term and long-term media placements via nontraditional campaigns.
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