Gail Chiasson, North American Editor
Astral Out-of-Home, a division of Bell Media, will install 20 digital faces on Réseau de transport de la Capitale (RTC) transit shelters in Quebec City by June 30, 2016.
The move will mean enhanced experiences to Québec City’s transit system customers.
“Astral Out of Home’s continued focus on innovation reinforces its commitment to leadership in the Québec and Canadian digital out-of-home markets,” says Luc Quétel, president, Astral Out-of-Home. “The installation of these digital faces is part of the new measures announced when we signed the partnership with the RTC last June, all designed to enhance the user experience within the network.”
Equipped with 84” (213 cm) LCD screens, the transit shelters in Astral Out-of-Home’s new network will offer advertisers the opportunity to broadcast their campaigns with the exceptional image quality made possible by 4K HD technology. The screens will be programmed on demand and controlled remotely from the state-of-the-art Astral Out-of-Home control centre. Spread out across several strategic locations, the digital faces will be able to run six messages in a loop, with each message displayed for eight seconds.
The company’s mangement says that this will provide its advertisers with more flexibility, instantaneous reactiveness, and dynamic content than ever before. The 20 new digital faces will be completely operational by June 30, 2016.
“Astral Out of Home is devoted to regularly offering the advertising community new opportunities to engage with consumers,” says Marleine Simard, director, local sales, Québec City, Astral Out-of-Home. “These new and innovative digital faces installed on Québec City transit shelters are part of this commitment.”
The new faces add to the digital column and transit shelter networks that Astral Out-of-Home has deployed in Montréal and Toronto, respectively.
Astral Out-of-Home, a division of Bell Media, is one of Canada’s major out-of-home advertising companies with over 30,000 advertising faces strategically located in the British Columbia, Alberta, Ontario, Québec, and Nova Scotia markets. Driving innovation on one of the country’s most dynamic media platforms, Astral Out-of-Home is committed to staying at the forefront of the latest technological trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers.
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