Gail Chiasson, North American Editor
Team GB (ie Team Great Britain) has activated a ‘100 day countdown to Rio’ campaign across Ocean screens, using its ‘Bring on the Great’ campaign to tell fans how inspirational their support is to British athletes as they compete for medal success in Brazil.
The Birmingham Media Eyes
Team GB has an exclusive Out-of-Home content partnership with Ocean, offering sponsors and brands its high impact advertising environment to celebrate all the milestone moments during the Summer Olympic Games.
In an exclusive presentation at Team GB headquarters to media agency and Out-of-Home specialist VIP’s to mark the ‘100 Days to Rio’, Bill Sweeney, CEO of the British Olympic Association, explained the challenges ahead for Team GB in Rio, revealing the inside track on Team GB’s medal aspirations. In discussing Team GB’s ‘always on’ philosophy, Sweeney said, “Digital Out-Of-Home is the perfect platform for both our communications strategy and the wider distribution of our content.”
The Screen @ Arndale, Manchester
“This is a progressive and innovative partnership which delivers unique branding opportunities for advertisers and, importantly, specifically targets clients who are new to the medium via their desire to follow unique content across all distribution platforms,” said Tim Bleakley, Ocean’s CEO. “As a British company, we are very proud to be working with Team GB and their partners on this pioneering project”.
As the Games play out, Ocean will turn the nation red, white and blue, carrying ‘as live’ sporting footage, medal moments and news headlines across its digital screen portfolio in the UK’s top nine cities.
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