AdMobilize Announces Trifecta Of Partnerships At DSE South America
Gail Chiasson, North American Editor
Last week at Digital Signage Expo South America in Sao Paulo, AdMobilize announced a trifecta of partnerships with leading Out-of-Home companies in Brazil:
- Outernet, a branch of massive media conglomerate Grupo Bandeirantes and experienced OOH/DOOH media leader with more than 16,000 screens in public transportation spaces and airports in five cities;
- Otima, an outdoor media ‘top seller’ in São Paulo with 5,400+ bus shelter advertising units installed;
- Inviron Technologies, a respected Content Management System provider in the region.
In a powerful move, AdMobilize will perform the first large scale deployment of people, vehicle, and crowd analytics in South America. The company plans to lay the foundation for modern OOH media measurement in Brazil, Latin America’s largest advertising market.
“Brazil is one of the world’s most fertile markets for artificial intelligence,” says Rodolfo Saccoman, Admobilize CEO. “AdMobilize’s cutting edge technology has been deployed in 17 countries and these new partnerships solidify our commitment to the Brazilian economy. All companies share a vision of quantifying return on investment for brands in a way that is accurate, straightforward, and real-time.”
The relationships were nurtured by AdMobilize’s exclusive distribution partner in Brazil, Orion PC, and existing partner, 4YouSee.
Conversations between AdMobilize’s CEO, Rodolfo Saccoman, and its three partners began in 2015 at the Brazil Digital Signage Exhibition by ABMOOH, which is the entity that lobbies for the OOH and DOOH industries in Brazil. A few months later, AdMobilize and Otima were running a successful trial of AdBeacon technology on one of the most important thoroughfares of the city of São Paulo, Avenida Paulista.
“We are contributing with AdMobilize to test AdBeacon technology in the external environment,” says Gustavo Brancante, Otima IT Manager. “We are helping with some technical inputs to test the solution performance. We can say the experience with the software has been positive and enriching to us.”
Beginning in June, 2016, AdBeacon camera units will be implemented in potentially three thousand of Outernet’s digital screens throughout Brazil’s buses, bus stations, and metro stations to collect real-time audience analytics including impressions, views, dwell time, age, gender, and emotion.
“Our partnership with AdMobilize will allow our customers to meet the audience in more detail and in real time,” says Lyzbeth Cronembold, CIO, Band Outernet.
Further, Outernet and Otima will integrate AdBeacon software technology into their Inviron Content Management System to create dynamic content based on demographics and other triggers. This project will include gesture recognition by AdMobilize, which virtually makes any screen a touchscreen and gives people the chance to move content around on a screen, give a thumbs up to show support, draw, and more.
“We are very optimistic about the integration with AdMobilize because it will bring real-world analyses, provided by AdBeacon, that add much value to the content displayed by our customer network,” says Douglas Pombo, CEO of Inviron Technologies S/A.
AdMobilize’s advanced computer vision technology will allow Outernet, Otima, and Inviron to optimize the effectiveness of their signage, increase revenue-making potential, and collect large amounts of data over time to identify trends and impact the full breadth of their business and industry as a whole.
Other players in the Brazilian OOH industry, including retail- and restaurant-focused Arvore, and multinational Clear Channel Brazil, have begun to explore the benefits of AdMobilize Analytics.
AdMobilize, headquartered in Miami, Florida,with offices in London, UK and Bogota, Colombia, is a venture-backed company connecting the physical world to the online grid. We provide ‘drop in’ advanced computer vision solutions to fit each client’s hardware/software needs. AdMobilize is your all-in-one solution for real-time data and analytics for people, vehicle, and crowd. AdMobilize’s first product is the AdBeacon camera, the first ‘Plug and Measure’ real-time audience hardware and analytics device for the physical world. Our latest product is MATRIX, a platform where people around the world can build and download Internet of Things applications.
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