Bringing Sport to OOHTV UK Audiences This Summer
Adrian J Cotterill, Editor-in-Chief
It looks like iSAX Media is running the sponsorship, spot advertising, sampling and experiential at a number of new premium London locations this summer and will be broadcasting Wimbledon, through to the Olympic Games with spot ads scheduled between matches and events.
Locations include: –
- Canada Square, Canary Wharf (near HSBC, Barclays, Bank of America and KPMG head offices)
- Adams Place, Canary Wharf
- Cabot Square, Canary Wharf
- Merchant Square, Paddington
- More London, London Bridge
iSAX Media owner Jill Lee told us “The City squares, with waterside locations, grass areas and 21st century amphitheatres, will create natural seating and high dwell time this summer, for our unique audience of 11.37m people to enjoy sport this summer, outside of their office. We have already secured a headline sponsor for Canada Square and are looking for a naming rights sponsor for London Bridge Festival, located at More London, spanning from Tower Bridge to London Bridge. The event will be promoted on Absolute radio, in the Metro and Time Out magazine”.
In the evenings all the screens will turn into secret cinemas for movie buffs and many locations have pop-up outside bars, for Tourists and Londoners to enjoy a drink or two!
Former Verifone Media exec Daemon Brown has also joined iSAX Media as interim Managing Director, who will be managing the team’s sales efforts.
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