Spring Partners With Largest US Shopping Mall Operators To Expand Network To 300+ Malls
Gail Chiasson, North American Editor
Chicago-based Spring, whose platform that connects digital marketing with real-time payment data and in-store sales, has announced partnerships with four of the largest shopping mall operators in the US, expanding the reach of the network to over 300 malls across all 50 states.
These partnerships with Simon Property Group, Starwood Retail Partners, Taubman Centers and Pennsylvania Real Estate Investment Trust (PREIT) allow the mall operators to offer mall-wide loyalty programs to their shoppers while also providing their retailers with access to high-intent shoppers while they are in the mall.
With the addition of these four mall operators, Spring has created a network with access to over $60 billion in annual consumer spending across thousands of retailers and over 1 billion consumer store visits annually.
“Malls are the natural extension for the Spring Network and it will change the way retailers market to shoppers coming into each property,” says Bruce Mitchell, founder and CEO of Spring. “By implementing the Spring platform, Simon, Starwood, Taubman, PREIT and their retailers can provide customers with tailored promotions and be able to see the full lifecycle from presentation of the ad to an in-store purchase and ongoing, repeat in-store purchases.”
The Spring platform solves the issue of offline attribution, and has proven successful at increasing foot traffic, sales and a guaranteed return on investment for local retailers, restaurants and national franchises. Spring’s recent expansion of its network to malls gives those merchants, for the first time, a performance-based solution that can grow revenue, build a customer database for remarketing and get guaranteed results.
Through partnerships with MasterCard, Visa and American Express, Spring uses real-time spend data, enabling retailers to engage high intent shoppers while they are in the mall and structure incentives by spend amount, time frame or specific location. Redemption of rewards is automatically administered by the platform and there is no operational burden, change at the point of sale, or involvement by the retailer staff.
“As Simon began developing a loyalty program, we knew it would be critical to capture our shoppers’ mall-wide spending through their existing credit cards so that we could offer rewards based on that activity,” says Ed Vittoria, vice-president, Loyalty for Simon. “By implementing Spring, we’re offering our members a simple and easy way to be rewarded, which is a key component to a strong loyalty program, and by knowing who our top shoppers are, we can differentiate our rewards and benefits accordingly, such as extending access to Reserved Parking spaces to our Platinum members.”
Shoppers enroll through a quick one-step process that links their existing credit or debit card to the Spring Network. Members can link as many of their cards to the account as they wish. They will then automatically receive real time notifications for cash back rewards and earn credit for purchases made at every store in the mall. Members can use their earned cash value across the mall at a retailer they choose.
Spring has a proven track record of bridging the gap between digital marketing and in-store sales. More than 2,000 businesses across the US currently serve 1 million-plus consumer memberships and spending on the network has already exceeded $100 million.
The Spring platform is immediately available to national and local merchants who want to grow revenue through performance-based marketing. Merchants simply opt-in to Spring and can immediately start running promotions – with no change to equipment or operations – increasing consumer visits and spend per visit.
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