OMAC Announces 2016 OOH Conference: ACTIVEZ
Gail Chiasson, North American Editor
The Out-of-Home Marketing Association (OMAC) is hosting ACTIVEZ, an OOH conference on Tuesday October 18th at Theatre St. James in Montreal.
ACTIVEZ is a half-day conference that will bring together industry leaders to discuss how data and technology are fueling innovation and shaping the future of OOH.
New research will be presented on the value of OOH, its impact on brand metrics and ROI.
Hear from marketers and their agencies on how OOH is achieving their goals by delivering targeted, relevant and contextual communication.
“ACTIVEZ will provide new ideas and insights on the value and role of OOH in the future,” says Rosanne Caron, OMAC president.
Among speakers already confirmed are: Denis Gaumondie and Sally Dickerson.
Gaumondieis the founder of Digital Media Village, a Paris-based consultancy providing market intelligence services to brands and digital placed-based media.
Denis started the online portal Ooh-tv.fr which is now the leading French publication about Digital Placed-Based Media.
Dickerson is the Founder & CEO, of BrandScience, Benchmarketing @Omnicom Media Group, London. She co-founded The Decision Shop, part of Bates/Cordiant running econometric programs for various clients. She then set up ROI (Return on Investment) when she joined OMD group which became OMD Metrics when it expanded into Europe and the USA. OMD Metrics was rebranded as BrandScience which today runs hundreds of econometric projects every year.
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