Gail Chiasson, North American Editor
Paris-based Quividi is the latest company to join the Digital Place-Based Advertising Association, New York.
Quividi’s anonymous video analytics (AVA) platform accurately counts and qualifies audiences in real time. Thanks to Quividi, media owners, agencies and brands can create contextual dynamic campaigns that resonate with the viewers, and can measure the precise impact of their communication strategies.
“Audience measurement is a linchpin to continuing the rapid growth of the digital place-based media industry,” says Barry Frey, president & CEO, DPAA. “Quividi is at the forefront of providing the detailed attention metrics that marketers need to make informed decisions on how to most effectively incorporate DPB into video campaigns.”
“Having real-time contextual data is vital for screen media in order to be responsive and accountable,” says Ke-Quang Nguyen-Phuc, CEO, Quividi. “With large deployments worldwide, Quividi has demonstrated that attention is a formidable currency for the DOOH and DPB markets. Furthermore, real-time segmentation of the audience as well as attention measurement are instrumental to programmatic, on the ad trading side as well as on the creative side. We’re looking forward to building this vision for programmatic together with our peers at DPAA.”
DPAA members help brands effectively connect to consumers on-the-go and at targeted locations. The organization has grown its international membership base in recent years through its thought leadership, global education initiatives and ad revenue-generating models.
Created in 2006, Quividi claims to provide the number one Audience & Context Aware platform for digital out-of-home (DOOH) and digital place-based (DPB) media, with 500 end-customers and 500+ million people analyzed every month in 50+ countries.
Quividi’s Anonymous Video Analytics certifies viewership and analyzes the demographics and mood of the audience, while fully respecting personal privacy. It helps screen network operators, agencies and advertisers create context responsive campaigns designed for diverse audience groups and receive precise performance reports. Operating in real time, it paves the way for programmatic efficiency gain.
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