Communication Evolution Seminar, @banner_mc @RMGNetworks
Gail Chiasson, North American Editor
During London Digital Signage Week (May 16-20, 2016), the DailyDOOH team, and about 40-50 others, attended RMG Networks and Banner Managed Communication evening seminar entitled, ‘Communication Evolution: How Digital Signage became Intelligent Communication’ at RMG Networks UK’s spiffy offices in Tower 42 in the heart of the city.
Along with meeting the RMG staff there, headed by Martyn Barnett, managing director for EMEA (shown above), we were privileged to listen to Barry McPhillips, multichannel solutions director, Banner Managed Communication (an RMG client), and Cathy Brown, executive director, Engage for Success (who regular readers will know, we’ve met and used before at a number of employee / corporate communications events of our own).
McPhillips took us through the reasons for an new digital communications system deployed by Merlin Entertainments at its theme park, with details from strategy right through to the final results.
Queues are almost always a challenge at theme parks, and McPhillips explained how digital technology and human behaviour intelligence transformed the guest experiences and queue management system.
“It’s not the technology; it’s how you use it,” said McPhillips, adding that the guest satisfaction rate at the park has now increased by 36% and revenue has increased significantly since 12 new digital signage installs – with 30 more planned.
Brown (shown above), a superb presenter whom we heard speak two years ago at our own Employee Communications Thought Leadership Summit, spoke on how the evolution of technology, people and society are creating shifts in the way we work, communicate and engage.
With between 40-50 people there – the majority of them being end users and customers of both of the organisers, great drinks – did we say that the organisers provided their own mixologist to make cocktails for the guests, Ed?, good food and as the last formal event of a busy week, this event provided a relaxed, informative and incredibly enjoyable finish to London Digital Signage Week.
Follow DailyDOOH