Gregg Lindner Appointed GfK MRI Managing Director
Gail Chiasson, North American Editor
Gregg Lindner, a market research industry veteran with strong experience in leading large syndicated media research organizations while focusing on innovation and quality metrics, has become the new managing director of GfK MRI, effective immediately.
Lindner joined GfK last year after over 25 years with Arbitron (later acquired by Nielsen Holdings). At Scarborough Research – a joint venture of Arbitron and The Nielsen Company – he managed the day-to-day operations of the business, including sales, product development, research and operations. He then served as executive vice-president, service innovation, and chief research officer at Arbitron.
“In a world where media and technology are constantly evolving, we are thrilled to have such a seasoned and disciplined leader ready to guide GfK MRI,” says Gary Cofer, chief commercial officer of GfK in North America. “Gregg understands the key elements of GfK MRI’s success and the trust it has built with clients; but he also has the foresight and wisdom to see where the business needs to go next and how to get there.”
After Arbitron was acquired, Lindner worked with the Media Rating Council before joining GfK.
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