OMAC Website Provides New OOH Planning Resources
Gail Chiasson, North American Editor
The Out-of-Home Marketing Association of Canada (OMAC) has launched a new bilingual website that offers access to the latest OOH research while providing enhanced functionality for media planners.
Users can access the results of a new Canadian DOOH study which reveals strong perceptions on the value and effectiveness of the medium. In addition, a new case study library allows users to quickly access case studies related to specific advertising objectives.
“The enhanced navigation and search capabilities will enhance the tools and insights that have helped planners over the years. The changes to the site reflect the growing importance of OOH and the need to provide information that meets the industry’s needs,” says Rosanne Caron, president of OMAC.
OMAC members include Astral Out-of- Home, Clear Channel Canada, Lamar Transit Advertising, OUTFRONT Media, PATTISON Outdoor Advertising and Quebecor Media Out-of- Home.
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