Gail Chiasson, North American Editor
Columbus, Ohio-based DOmedia LLC, which claims position as the leading software platform provider for planning and buying out-of-home advertising, has joined the Digital Place-Based Advertising Association, New York.
DOmedia recently announced the close of a Series A funding round totaling $3 million. The funds will be used to extend DOmedia’s suite of OOH media buying software for advertising agencies of all sizes; develop new applications to serve the 1,600 advertising vendors that currently use DOmedia; and support the ramp up of DOmedia’s hiring initiatives within sales, marketing and technology.
DOmedia’s platform removes barriers to communication and allows true interactive collaboration on proposals and marketing campaign development between advertisers and the vendors who sell OOH ad space. The platform has generated more than $3.7 billion in proposals for billboards, transit, digitial out-of-home, alternative and other OOH media.
“DOmedia plays an important role in facilitating digital place-based media sales by enhancing visibility, communication and transparency between buyers and sellers,” says Barry Frey, president and CEO, DPAA. “By making it easier for the demand side and sell side to collaborate, DOmedia is in turn making digital out-of-home easier and more efficient to plan and buy, which is to everyone’s benefit. We welcome DOmedia to our rapidly growing roster of members and look forward to working closely with them on key initiatives.”
Ken Sahlin, CEO, DOmedia, says, “We are very enthusiastic about joining DPAA and working with its diverse membership roster to advance the digital place-based industry. We look forward to sharing our insights while expanding our knowledge base through interactions with the DPAA’s staff and the organization’s members.”
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