OUTFRONT’s Inflatable 3D Billboard in Tampa, FL
Gail Chiasson, North American Editor
With the summer road trip season getting underway, a one-of-a-kind billboard will be launched in Florida from the in-house creative studio at OUTFRONT Media, that warns against texting and driving.
Mock-up of screen
The all-in-one 3D inflatable vinyl billboard creates a dramatic scene of a crash dummy’s head breaking through the windshield – a very important message as millions of drivers hit the road.
Thanks to the collaborative efforts between Circle Graphics and Soft Signs and OUTFRONT Studios, the insurance, auto and phone industries will have a new, more engaging and literally ‘out front’ way to communicate the dangers of this one particularly ‘dumb thing’ that way too many people still do.
The sign goes up June 6, 2016, in Tampa, Florida.
Follow DailyDOOH