DailyDOOH

Gail Chiasson, North American Editor

When consumers are outside their home, they are active and alert, leading to opportunities for Out-of-Home to engage and interact with consumers according to the latest Canadian Shopper Study.

The 2016 Canadian Shopper Study was conducted by BrandSpark International with over 40,000 Canadian consumers (18+) who are involved in household shopping.

The Study shows that OOH can play a significant role in influencing consumer shopping habits. The majority of shoppers like trying new products and over ¾ (78%) pay attention to OOH ads. Shoppers, particularly millennials (56%) rely on product recommendations from family and friends. The study also revealed that 41% of shoppers have made unplanned or impulse purchases on their last shopping trip.

“Search and social are key in the consumer purchase cycle,” says Rosanne Caron, president of the Out-of-Home Marketing Association of Canada (OMAC). “OOH can drive search and stimulate brand conversation leading to trial and consumer trust.”

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This entry was posted on Tuesday, June 7th, 2016 at 10:00 @458 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.