Captivate Adds The Weather Network And MétéoMédia To Canadian Screens
Captivate, location-based digital video network, announced Tuesday, June 7, 2016, that Pelmorex Media, an industry leader in multi-platform weather information services, has been added as a content provider on Captivate’s screens in nearly 200 premier office buildings across Canada.
Pelmorex Media is the parent company of The Weather Network and MétéoMédia.
“The Weather Network and MétéoMédia will deliver real-time weather information and forecasting to millions of business professionals across Canada in English and French,” said Lianne Raymond, senior editor for Captivate’s Canadian network. “The Weather Network/MétéoMédia are widely recognized by Canadians as the go-to source for reliable weather information, and we are confident its programming will be enthusiastically received by the upscale professionals who view our network every business day.”
Pierre Morrissette, chairman, president and CEO of Pelmorex Media Inc., said, “We help Canadians plan their day and our goal is to be available wherever they want to know more about their weather. We are thrilled to be partnering with Captivate and to be in front of an audience of on-the-go business professionals.”
Captivate’s 12,000 screens are located in 1,800 premier office buildings across top urban markets in North America. The company has experienced 220% viewership growth over the past five years, delivering 12 million unique monthly viewers. In Canada, Captivate’s network encompasses 1,800 screens in nearly 200 buildings, delivering 1.6 million unique viewers per month.
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