Gail Chiasson, North American Editor
The Digital Signage Federation, the only independent not-for-profit trade organization serving the digital signage industry, has announced the introduction of a new membership fee structure.
The new fee structure not only recognizes a broader definition of ‘end users’, now to include brands/advertisers and digital network operators at its ‘Tier 1’ level, but also incentivizes enrollment by offering a very affordable annual membership fee of just US$100.
‘Tier 2’ now extends the same $250 annual fee currently applied solely to industry consultants. However, integrators will now join the DSF at the ‘Tier 3’ rate, the same annual fee of $500 required formerly from only industry vendors and suppliers.
Simply put:
- Tier 1 – End Users, Brands/Advertisers, and Network Operators – $100/year per organization;
- Tier 2 – Consultants – $250/year per organization;
- Tier 3 – Vendors, Suppliers, and Integrators – $500/year per organization.
“The new DSF membership structure reflects the economics of the digital signage industry and the desire of Federation leadership to offer a significant value to those member companies who are buying goods and services from those in our industry,” says Brian Gorg, DSF executive director. “The new structure, deemed ‘most equitable’ by the DSF Board of Directors, will make it possible for more end users to enroll, engage and participate in proactive professional investment.”
All DSF member organizations, regardless of Tier level, will continue to have one vote sharing the same voice within the association. Further, there has been no change in member benefits, while in response to expressed member priorities, there will be a continued focus on:
- Professional Development – Certification;
- Resources – Access to a Library of Industry Information;
- Visibility – Hangout Participation, Feature Placement.
To join the Digital Signage Federation, go to the DSF website.
DSF’s Mission is to support and promote the common business interests of the world-wide digital signage, interactive technologies and the digital out-of-home network industries. The DSF is a not-for-profit independent voice of the digital signage industry reflecting the diversity of its membership. It promotes professional recognition through certifications, continuing education, conferences, publications, and presentations offered by the DSF and affiliate groups. It provides regulatory advocacy to leverage the collective strength of members and represent their interests at the higher levels of government and the community. The DSF provides leadership and networking opportunities focused on building a strong foundation for the advancement of the digital signage industry.
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