Gail Chiasson, North American Editor
Outdated, problematic signage at one of Miami’s favorite casinos has been replaced by Lightking Outdoor, a company we met for the first when it exhibited at #BigPic16 in Boca Raton in April.
Miccosukee Resort & Gaming now has three state-of-the-art LED billboards with high brightness and best picture quality. The project was completed one month ahead of schedule, which allowed the Miccosukee Tribe to enhance the marketing for a planned concert featuring Pitbull, Gente de Zona and Marc Anthony.
Lightking Outdoor fully expects the LED signage will continue to act as a key branding tool, allowing the Miccosukee Tribe to tell their story and promote their events in a more compelling visual way.
Contributing to this effectiveness is a partnership with Scala. Its user interface allows simple programming and a robust, expandable platform that can be applied to all of the Miccosukee Tribe’s future digital projects. Should a problem with any of the components arise, Lightking’s white glove service features a self-monitoring control system for rapid service response.
Lightking Outdoor management says that, combined, all of the aspects of the Miccosukee LED billboard project should help the company further market its marquis signage to the Indian Gaming community nationwide.
Follow DailyDOOH