Gail Chiasson, North American Editor
Holonyne Corporation, Los Angeles-based design, production and programming management firm specializing in large-scale digital environments for the entertainment, commercial, and exhibition industries, debuted WallSite innovative digital signage and presentation system during #InfoComm16.
Both NEC Display Solutions of America Inc. and RPVisuals, architecturally integrated mounting solutions company, commissioned full-length, digitally immersive WallSites for their respective exhibition booths at the Las Vegas Convention Center.
Developed by Holonyne founder Jon9, WallSite showcases the company’s wide-range of visual display and communication options for the advertising, corporate and entertainment industries, which create compelling and immersive digital branding experiences.
“As the demand for large-scale complex interactive multi-screen video wall environments continues to grow, so does the need for new and compelling ways for brands to tell their stories and showcase their products,” says Jon9. “WallSite solves this dilemma by bringing together cutting edge technology with digitally creative design in an innovative way that meets these real world market demands.”
Entitled THE NONAGON, NEC commissioned a 16 screen,15:00 minute WallSite that drew on imagery from fashion photography, gaming, travel, nature, framed with a new video wall artwork, all created by Jon9.
THE NONAGON features a nine-chambered virtual reality interface that let the viewers travel through to experience different segments of the content. Jon9 included relevant graphical comments and quotations throughout and integrated NEC’s current marketing themes. It showcased the intersection of art and technology, and how they are merging in the commercial communications space.
The video art piece, RUNNING THE HUMAN RACE IN THE 9th DIMENSION, was built from short clips of 999 video files samples from the internet, assembled on the NEC video wall in a hyper-sampled multi-layered montage that spoke to how our human identities are increasingly being defined by our online personas. THE NONAGON WallSite also includes stunning portrait photography of Dita Von Teese by award-winning photographer Scott Nathan, ultra-high resolution videography from the slopes of MacchuPicchu in Peru, and work by other photographers and media makers. Content wasassembled and curated by Warren Noronha, creative director at Holonyne. THE NONAGON project was powered by Aviary Par4Keet servers from Green-Hippo.
RPV’s DIGITAL ZIPPER WallSite featured five different technologies all displaying the same panoramic image. The RPV WallSite, designed and produced by JON 9, included imagery from RPV projects, panoramic beauty shots and informative graphics assembled into an 8:00 minute montage. Jon 9 worked closely with RPV in development of the content formatting to make sure that the pixels on each display surface are perfectly in line with the optimized content to resolutions and aspect ratios. The servers to drive the ‘Digital Zipper’ were Coolux Compact Players programmed from Christie Digital.
Jon 9, CEO at Holonyne Corporation in Los Angeles, is a creative technologist who uses advanced production techniques on massive display systems to connect people with stories and ideas. Holonyne delivers integrated services to produce financially and creatively successful Large-Scale Digital Environments, including Content Development, Design and Production; Procurement and Project Management; System Design, Installation, Programming and Operations. Applications include Immersive and VR Entertainments, Architectural Installations, Exhibitions, Advertising, Interactive Branded Environments, and Digital Art Installations. Management; System Design, Installation, Programming and Operations. Applications include Immersive and VR Entertainments, Architectural Installations, Exhibitions, Advertising, Interactive Branded Environments, and Digital Art Installations.
Jon 9 / Holonyne currently serves under contract to global outdoor advertising firm JCDecaux as the Director of Production and Programming for the Integrated Environmental Media System (IEMS) – the world’s largest immersive digital signage system at LAX International Terminal, managing all post-production and programming for luxury clients including American Express, Chanel, Cartier, Piaget, Coty, Burberry, Hilton, Ferragamo, Cadillac, and others.
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