Gail Chiasson, North American Editor
Montreal-based digital signage software provider, BroadSign International LLC, has partnered with TINT, San Francisco – with offices in Dubai, London, New York and Sao Paulo – to make its social media marketing platform readily available to Digital Out-of-Home media owners.
Exterior Media’s World Wildlife Fund campaign
TINT’s platform allows marketers and advertisers to source real content from local communities, which increases engagement and drives conversions through dynamic social platforms and layouts. DOOH media owners using BroadSign’s automated CMS will be able to personalize and control the content taken from major social networks, messaging apps, review sites and blogs before displaying it on prominent screens, confident that only desired content will be played.
“Already working with leading technology platforms in other media, we are excited to be collaborating with the industry standard in digital signage,” says Tim Sae Koo, CEO at TINT. “BroadSign’s campaign-based approach to content management, API for integrations and proof of performance reporting will work synergistically with TINT’s platform and benefit premium digital signage networks and their viewers.”
BroadSign and TINT have already seen joint execution come to life through Exterion Media UK’s March 2016 World Wildlife Fund campaign and Global Radio activation across the London Underground. DOOH displays encouraged transit passengers to declare their support through social media, with TINT enabling the collection and curation of all conversations shared via #EarthHourUK on social media platforms such as Twitter, Facebook, YouTube and Instagram.
“BroadSign customers are looking for a simple and effective means of incorporating social media in their campaigns, be they in advertising or verticals such as internal communications,” says Jean Beaudry, BroadSign COO. “With global offices, a cross-license deal with (Orlando-based) Monster Media and relationships with brands from Coca-Cola to the United Nations, we believe TINT will be an appealing addition to our customers’ toolkits.”
Allegedly over 45,000 brands in 172 countries use TINT.
Follow DailyDOOH