Gail Chiasson, North American Editor
Visible Spectrum (VSI), a cloud-based content creation platform for creating HD video that can be used in digital place-based, mobile and other media, has joined the Digital Place-Based Advertising Association.
VSI’s content creation platform can be used to create compelling and engaging video content in any format, resolution and aspect ratio. Custom video can be produced in minutes, at a small fraction of the cost of manual production.
“For the digital placed-based media industry, VSI’s platform presents an opportunity for networks to produce high quality video that can be fine-tuned into multiple versions targeted in various ways including time of day, location, section of store and dozens of other criteria,” says Barry Frey, president and CEO, DPAA. “We welcome VSI to our ranks and look forward to helping them connect with our members.”
John Malec, CEO of VSI, says, “The DPAA is doing terrific work on behalf of the DPB industry and we are pleased to be joining them in their efforts to grow the sector.”
The DPAA’s annual Video Everywhere Summit will be held October 27 in New York. The Summit will bring together 700 delegates representing brands, agencies, digital place-based networks, ad tech, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Video Everywhere Summit is the only event of its kind, dedicated to multi-screen viewing and the video neutral planning mantra that has taken hold at many clients and agencies.
The Summit will be held at New York’s iconic Roosevelt Hotel, known as the ‘Grand Dame of Madison Avenue’ and the official hotel for New York Digital Signage Week, taking place October 24-28, 2016,
Founded in 2011, Visible Spectrum, Inc. provides a web-based cloud platform for creating custom, professional quality, HD video for any digital platform – Internet, TV, Digital Signage or Mobile. VSI’s platform uses data to create unlimited customizations of master creative with minimal manual input. With web-based tools and a seamless tie to a cloud of over 225 million stock assets, VSI’s intuitive use and professional tools enable easy and affordable creation of full motion vector graphics.
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