Britvic has collaborated with M/Six and Kinetic to transform the area around Waterloo station into a tennis-themed display to mark the upcoming Wimbledon tournament.
Sarah Norcup, Creative Development Executive at Kinetic, told us “Working with Robinson’s provided us with the opportunity to create a memorable campaign, celebrating one of our nation’s most loved sports. It’s always exciting when we work with a heritage brand like Robinson’s, as the scope to fuse heritage with cutting edge creative advances creates the groundwork for a truly unique OOH experience.”
The campaign, reminiscent of the 1988 ‘Anything else just isn’t tennis’ advertisement, will run until July 18. The adverts will be displayed across Primesight’s Waterloo domination sites and will include a special build installation devised by Kinetic Active, featuring a replica tennis net and a line machine previously used at Wimbledon.
Toby Fairlamb, Account Director, Primesight, said “We are delighted to be working with Robinsons to help celebrate their partnership with Wimbledon both of which are synonymous with the great British summer time.
“We see Waterloo as the gateway for supporters to get to and from the famous tennis tournament and the Domination is the perfect platform to engage fans. According to Route, the Domination delivers over 9 million impacts across a 2 week period and we are sure that the first ever special build on this unavoidable site will generate even greater levels of impact and interest from consumers.”
Wimbledon first partnered with Robinson’s 80 years ago, launching its widely loved Lemon Barley Water at the 1935 championships. Over that time Robinson’s has become synonymous with one of the most iconic British sporting events, with 2016 marking the launch of new squash’d flavours.
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