Cieslok Media Expands Digital Signage Network In Montreal Region
Gail Chiasson, North American Editor
Cieslok Media, Toronto-based large-format outdoor advertising company, has launched a new doubled-sided digital structure located in Mirabel, along Autoroute 15, a major throughway connecting the north shore suburbs of Montreal.
Autoroute 15 is also a popular highway leading to the affluent cottage country and popular ski destinations of the Laurentians and Mont-Tremblant. The Autoroute also sees high volumes of traffic towards the City of Montreal, as one of the most direct routes from the northern suburb communities. The digital displays are situated steps away from a popular shopping destination, Premium Outlets Montreal, featuring 84 stores, many of which are first-to-Canada discount outlets.
Designed to captivate audiences, the 14’ high by 48’ wide large-format digital screens deliver stunning, rich-colour content to commuters. In addition, the screens incorporate advanced digital technologies capable of social media integration, real-time triggered events, live photo uploads, day parting, and live data integration. These capabilities bring brand messages to life, creating memorable and engaging content in up to six 10-second ad units in a 60-second loop.
“The Montreal region is an important market for brands,” says Dan Starnino, vice-president of business development. “Building a new structure along a high traffic, high impact highway allows brands to reach commuters on route to and from Montreal.”
This new digital display structure brings Cieslok Media’s total number of screens in Quebec to eight and also further enhances the company’s presence across Canada.
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