Gail Chiasson, North American Editor
Darien, Connecticut-based Health Media Network, one of the US fastest growing digital Point of Care media companies, and San-Diego-based Gimbal Inc., location and proximity-based mobile engagement company, have announced a partnership that will leverage Gimbal’s technology to deliver hyper-targeted mobile messaging to audiences within Health Media Network physician offices across the US.
As an extension of the physicians practice, this partnership will help improve timely and relevant messaging to patients, with the goal of improving healthcare outcomes.
“Consumers are increasingly utilizing smart phones and other mobile devices to manage their personal health and wellness,” says Christopher Culver, CEO, Health Media Network. “This alliance with Gimbal is a major step in the transformation of the way consumers receive and access timely health information at the Point of Care. Deploying Gimbal’s beacon platform across 12,000+ HMN healthcare provider locations will enable the delivery of dynamic, data-driven, and relevant mobile engagement experiences for patients and advertisers at the Point-of-Care and beyond.”
HMN will use Gimbal’s proximity solutions to complement its current multimedia patient education engagement solution that includes in-office Digital TV, Healthy Living Wallboards, Patient Guides and Mobile messaging within medical offices and healthcare systems across the country. HMN’s customer base of pharmaceutical marketers, consumer packaged goods and other health-oriented products and services will be able to use this proximity-based solution to leverage the power of targeted messaging to patients during a critical window of time in their health journey.
On Gimbal’s partnering with HMN, Ray Rotolo, senior vice-president media strategy for Gimbal, says, “We share a mutual vision for the future of Point of Care media and look forward to taking that to market, together.”
Launched in 2007, Health Media Network, is one of the fastest growing digital Point of Care media companies in the U.S., providing education and health content in physician waiting rooms through a platform of 30 specialty health networks. Using the latest digital technology, HMN is able to customize content that provides physicians and marketers with relevant programming for their messages to improve health and healthcare outcomes to targeted audiences. HMN currently reaches more than 55,000 physicians in over 12,000 medical offices and healthcare systems across the country.
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