ADVIA’s Platform Draws On Real Time, In-Venue Insights
Gail Chiasson, North American Editor
Cincinnati, Ohio-based ADVIA Partners is yet another company to have launched technology that it says will change the way businesses communicate to viewers – yes, you guessed it Ed, by identifying a specific audience and delivering custom content in real-time.
ADVIA management says that many companies can capture data, but ADVIA can help change the content to be most relevant to the specific viewer.
Using a combination of visual detection, digital signature and environmental collection devices, ADVIA collects and analyzes data from event sites, including detailed audience size, behavior and demographics.
ADVIA’s cloud-based software captures data in the physical space, analyzes it to identify the viewer (gender and age) and finally triggers content that will engage the viewer, allowing businesses to deliver meaningful, one-to-one content and maximize return on engagement. Data is then stored for future analysis and action.
“Imagine attending your favorite sporting event or entertainment venue and seeing messages that you actually want to see and interest you,“ says John DeCaprio, CEO of ADVIA Partners. “Our technology delivers the right messaging to the right audience at the right time. And, by collecting and storing data, advertisers, sponsors and other stakeholders can also continually improve the conversation and enhance the audience experience. They will be able to create more strategic marketing campaigns and truly build a one-of-a-kind experience for consumers.”
ADVIA demonstrated its technology with partners GoVision and T1V in a ‘luxury suite of the future’ at the Association of Luxury Suite Dealers (ALSD) Conference and Tradeshow at the end of June in Pittsburgh.
ADVIA claims to have numerous pilots in test now, including with Norton Outdoor Advertising, a Cincinnati-based outdoor out-of-home advertising firm. Other target verticals include: sport and entertainment events, airports, college and education market, automotive, and entertainment venues.
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