The Secret Life of Pets, Times Square Domination

WPP’s Out of Home agency Kinetic Worldwide has just unveiled one of the largest blockbuster movie signage dominations in Times Square for Universal Studios ‘The Secret Life of Pets’.

Have you ever wondered what your pets do when you’re not home? The Today Show asked viewers this question last Wednesday as it showcased Kinetic’s billboard work in the heart of NYC.

The pets from the animated film have taken over three blocks ­– from 48th Street to 51st Street – with 14 unique billboards showcasing the characters from the animated film (voiced by celebrities including Louis C.K., Kevin Hart, Erin Stonestreet, and Lake Bell, among others).

Kinetic worked with Clear Channel Outdoor to secure the Times Square domination.

The campaign in its entirety will be on display through until this Sunday July 10, 2016.

Posted by Maddie Cotterill on 11 July 2016.

Categories: DailyDOOH Update

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