Adams Outdoor Partners w/ @AdMobilize to Explore Vehicle Measurement Data
Adams + Fairway Outdoor Advertising, and venture-backed technology company, AdMobilize, this week announced a strategic partnership to test real-time vehicle data and analytics for digital billboard inventory across selected U.S. markets.
Miami-based AdMobilize provides real-time intelligent analytics on both vehicle and pedestrian traffic for out-of-home media companies and retailers worldwide.
AdMobilize has developed a scalable vehicle detection technology that provides real-time and near perfect-accuracy data on vehicle traffic, including day/night traffic counts, speed, dwell time and make/model. Adams Outdoor, the 4th largest U.S.-based outdoor advertising operator, currently has over 26,000 roadside units, serving some of the nation’s top advertisers.
Mike Neel, VP Sales/Marketing for AdMobilize told us “This technology provides many new opportunities for agencies/brands to truly take advantage of the outdoor medium with real-time, verifiable data directly from the billboard”.
The partnership between AdMobilize and Adams began in April of this year while meeting at the Traffic Audit Bureau (TAB, now Geopath) and OAAA annual conference in Boca Raton, FL.
Adams + Fairway Outdoor Advertising CEO, Kevin Gleason said “Genuine and authentic relationships are key. If we can give our agencies and advertisers the substantive transparency they need to make bolder marketing decisions, then we’re continuing to invest in a more confident infrastructure for the OOH industry.”
The companies have since chosen Norfolk, Philadelphia, and Chattanooga to test the AdMobilize real time traffic measurement platform.
Over the past year, adoption of this technology has been rapidly expanding. Rodolfo Saccoman, Founder & CEO of AdMobilize said “Out of home products are currently priced based on historical data and vague audience data collecting methods. We believe that brands and advertisers will increase advertising spend if they can rely on a transparent way to better validate outdoor media viewership, create dynamic content, and measure ROI,” says
Furthermore, Saccoman believes that delivering AdMobilize’s technology to outdoor media with a software-centric approach allows rapid scalability across different formats and markets. AdMobilize technology currently runs in 17 countries and licenses vehicle detection to clients in Brazil, Peru, Chile, UK and the United States.
About AdMobilize
AdMobilize, headquartered in Miami, FL with offices in Metro Washington, DC, London, the UK and Bogota, Colombia, is a venture-backed company connecting the physical world to the online grid. Providing “drop in” advanced computer vision solutions to fit each client’s hardware/software needs. AdMobilize is your all-in-one computer vision solution for real-time data and analytics for both vehicles and people.
AdMobilize’s first product is the AdBeacon camera, the first “Plug and Measure” real-time audience hardware and analytics device for the real world. Our latest product is MATRIX, a platform where people around the world can build and download Internet of Things applications.
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