JCDecaux has further strengthened its digital portfolio in London by launching a new full-motion, high-impact digital landscape screen at London Euston.
Spencer Berwin, Co-Chief Executive Officer at JCDecaux UK, told us “London is our global showcase for digital Out-of-Home, a central part of which includes the rollout of premium motion screens in the UK’s busiest stations. Our Motion@Portfolio offers advertisers a high-impact canvas for creative advertising and a unique opportunity to engage a captive, affluent commuter audience.”
The gateway site at London Euston has undergone a transformation to become Motion@Euston, the third motion screen in JCDecaux’s iconic digital Motion@Portfolio, which also includes London Waterloo and London Liverpool Street.
Motion@Euston forms part of JCDecaux’s wider strategy to install flagship full-motion screens in the UK’s busiest stations; with footfall increasing by +8.9% in 2015, London Euston will top the one million weekly footfall mark within the next year.
Motion@Euston will target ABC1 rail commuters as Network Rail completes its £12.5 million investment at London Euston – the screen is situated in clear view of a new balcony area which opens up the station and provides passengers with a new area to relax and eat.
Hamish Kiernan, Director of Retail for Network Rail, said “Our investment at Euston station is improving the experience for the millions of people who use the station every year. The launch of the new digital motion screens in partnership with JCDecaux will further enhance both the overall look of the station, and the way travellers receive information relevant to them. This is all part of our strategy to create stations that are destinations in their own right, providing great places for people to meet, eat, shop and travel.”
The first advertisers utilising the new premium digital format Motion@Euston are Huawei and music streaming service Deezer, whose campaign features a message specific to the Euston location. Media buying was handled by Kinetic.
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