IAB UK Digital Upfronts
The Internet Advertising Bureau UK’s (IAB) UK Digital Upfronts (which now includes a JCDecaux specific event on October 19, 2016) will be taking place in various venues across London from Friday October 14 to October 21, 2016.
Like all upfronts, the IAB event is a showcase of premium digital advertising opportunities from some of the world’s leading content creators and media owners.
Following huge success in 2014 and 2015, we are told that the IAB UK Digital Upfronts has attracted an unprecedented amount of interest from leading agencies and media owners; AOL, Bloomberg, Buzzfeed, DigitasLBi, Facebook, Global, JCDecaux, Mail Brands UK, Twitter, Yahoo and YouTube have all signed up so far!
IAB UK’s CEO, Guy Phillips told us “We’re so excited to be running IAB Digital Upfronts for a third year. The event really has gone from strength to strength with so many leading brands and media owners now taking part. Undoubtedly we’ll see the best premium advertising opportunities and new launches during the week. And it’s huge fun too – so not to be missed!”
Each participating company will host their own event to highlight their most premium digital offerings for advertisers and agencies.
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