Adrian J Cotterill, Editor-in-Chief
STRATACACHE, a leading provider of scalable, high-performance digital signage, media distribution and enterprise video acceleration technologies, announced this week the acquisition of the Vertigo QSR Outdoor Digital Menu product line from Civiq Smartscapes (Vertigo was acquired itself by JMC Capital and Civiq Smartscapes back in May).
Chris Riegel, CEO of STRATACACHE told us over skype earlier this week “Our strategy is to identify opportunities in our core markets that will help our customers drive greater profitability – Outdoor Digital Menu boards are a great opportunity for our customers to better serve their customers.
“With the addition of the Vertigo QSR Outdoor Digital Menu Board product line, we are acquiring many years of research and development and the Intellectual Property licenses needed to ensure our customers’ success in this market segment. The acquisition further increases our competitive advantage as we broaden our customer base among QSR and Fast Casual restaurants.”
Ralph Idems formerly COO and Founder of Vertigo and now Managing Director of Sales, DOOH and Transit for Civiq Smartscapes said “The Vertigo outdoor LCD platforms have the unique patented ‘DACS – Direct Air Cooling System’. This is the most cost effective, reliable and energy efficient technology available. The system is easy to install, maintain and field upgrade. With many thousands installed around the world the platform is a proven performer and uniquely suited for outdoor menu board systems. The technology is widely used in the larger format Vertigo Display platforms as well, and will continue to be embedded in future Civiq products.”
The press release emphasised that this acquisition reflects STRATACACHE’s ongoing commitment to the QSR, Fast Casual and Retail segments by delivering complete end-to-end solutions that provide a better customer experience, drive more revenue and improve operational efficiency.
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