Astral Out of Home (AOOH), a division of Bell Media, has announced that it has been awarded the out-of-home advertising contract for Toronto Pearson International Airport (Toronto Pearson).
The agreement comes into effect on August 29, 2016 and grants exclusive advertising rights for both in-terminal and non-terminal concessions at Canada’s largest and busiest airport with more than 41 million passengers annually.
Benjamin Mathieu General Manager, Airports, Astral Out of Home told us “We are honoured to have been chosen by Toronto Pearson and look forward to working with them to reinvigorate their current advertising program. Our agreement with Toronto Pearson brings the total number of travelers we reach to 87 million annually and confirms our national leadership in the Canadian airport advertising landscape.”
Michael Ross, Director of Commercial Development at the Greater Toronto Airports Authority said “We are looking forward to our new partnership with Astral Out of Home and a reinvigorated advertising program at Toronto Pearson. Their proposal exceeded our expectations in terms of innovative media and revenue optimization. We are confident that Toronto Pearson’s passengers and the great brands that advertise here will benefit from Astral Out of Home’s unparalleled expertise and innovation.”
As part of the contract, AOOH will leverage its airport intelligence and digital expertise to deploy media products and create innovative opportunities for advertisers to connect with an affluent clientele, maximizing ad revenue sources for Toronto Pearson. In addition to new advertising opportunities, AOOH will also showcase its AeroTV platform, with new entertainment programming featuring Bell Media content from leading properties like CTV, CTV News, and TSN, among others.
AOOH’s agreement with Toronto Pearson adds to 2015 agreements with Vancouver International Airport, Ottawa Macdonald-Cartier International Airport, and Halifax Stanfield International Airport, as well as previous contracts awarded for Montréal-Pierre Elliott Trudeau and Québec City Jean Lesage international airports.
We understand that the company plans to convert between 60% and 70% of Pearson’s existing static inventory to digital within the next three years. It will also likely switch out Clear Channel’s CBC News Express product in favour of its AeroTV platform – that combine video advertising with content from Astral parent Bell Media, Ed.
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