Adrian J Cotterill, Editor-in-Chief
Dafna Sarnoff has joined Intersection as its first ever Chief Marketing Officer. Sarnoff will lead global marketing and communications efforts as it expands its technology and media solutions to cities, transit authorities, retail, airports, and mixed-use real estate developments around the world.
Before joining Intersection, Sarnoff served as Senior Vice President of Marketing of Yodle, Inc., a company providing digital marketing solutions to more than 55,000 small businesses clients, and then as Senior Vice President of Marketing for Web.com, which acquired Yodle in March of 2016.
At Yodle, Sarnoff built a data-driven approach to identifying marketing insights and solutions for clients, producing repeated marketing performance improvements and driving revenue growth. Prior to joining Yodle, Sarnoff was Vice President of Product Management and Marketing at global information services company Wolters Kluwer, where she led brand strategy for their Corporate Legal Services group. During a decade at American Express, Sarnoff held several senior marketing roles, managing customer acquisition, loyalty programs, and product management initiatives.
Sarnoff holds an MBA from Harvard Business School and a B.A. in Mathematics from Dartmouth College.
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