Whilst Ocean have the exclusive content partnership with Team GB, and are doing a truly gold medal job of bringing #Rio2016 to life across the UK on their digital out of home network, they are not the only UK media owner running live Olympic updates, pictures and medals tables .
Whilst it seems to have rolled out gradually – it’s now running everywhere across the UK, Ed JCDecaux are running news updates curated by the Press Association team, live medals updates and ‘dynamic updates’, i.e. dynamic congratulation messages that congratulate team GB athletes with screens turned gold, silver or bronze.
It’s all powered by live data from the Press Association, the updates are delivered dynamically to digital screens in rail, retail and roadside environments across the UK.
The most recent editorial partnership kept fans updated with news and live scores from the UEFA Euro 2016 tournament earlier this summer.
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