Cadi Jones Joins Clear Channel International
Adrian J Cotterill, Editor-in-Chief
Clear Channel International (CCI) has appointed Cadi Jones to the role of Commercial Innovation Director. Reporting to Stefan Lameire, CCI’s Chief Customer and Revenue Officer, she will be primarily responsible for defining CCI’s international programmatic strategy and deployment – a key initiative in CCI’s technology-led digital expansion strategy.
Cadi brings over 10 years’ experience in digital media to the role, including eight specifically focused on automated solutions. She joins CCI from premium publisher alliance, the Pangaea Alliance (FT, Guardian, CNN, Reuters, The Economist), where, as Global Sales Director, she established the sales processes and policies and led commercial strategies.
Prior to this, she was at Yahoo for eight years, most recently as Audience & Programmatic Director, Northern Europe, leading the commercial strategy for all audience targeted solutions across both managed service and programmatic solutions on all devices and platforms for the region. Internationally, her experience includes heading Yahoo’s programmatic activity with US clients in the FMCG, travel and entertainment sectors, and setting up the company’s performance display and programmatic offering across the Middle East.
In this newly created role, Cadi will be part of a cross-functional, multi-market team responsible for delivering Clear Channel’s international programmatic offering. She will implement and drive the commercial strategy, which will include exploring data partnerships to augment Clear Channel’s assets, bringing to market effective solutions based on audience. Cadi will also be initiating relevant industry collaborations to enable media buyers to increase the effectiveness and efficiency of their out of home campaigns through planning, buying, optimising and delivering campaigns via automated channels. She will be based at CCI’s headquarters in London, UK.
CCI’s ambitious programmatic roadmap aims to deliver a fully programmatic buying solution in one of its European markets by the end of 2016. The initial roll out will be on a private beta basis, by invitation only, before further testing and scaling in 2017.
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