#BEAMSFESTIVAL Extended w/ Dynamic #DOOH
Imagery capturing the BEAMS Arts Festival experience will once again be shared with thousands via digital out-of-home in the lead-up to and during the cutting-edge arts festival.
From today, September 12, 2016, APN Outdoor will display vibrant Instagram content from the festival’s Instagram account on their Elite Screen in Lilyfield and on the festival night of September 17, 2016, curated Instagram content from festivalgoers will be displayed outside the festival footprint with APN’s support.
The Instagram competition is an opportunity for festival attendees to embrace the creative spirit of BEAMS. The idea is to capture a BEAMS experience and upload it to Instagram using the hashtag #BEAMSFESTIVAL – using ‘doohfa’ (see more detail about them here), the images will be curated on the night and integrated immediately for display on digital screens.
In 2015, the activity delivered 10% more Instagram followers to @BeamsFestival during the five hour festival period – after such success, this year’s competition will be extending beyond the festival footprint to the APN Outdoor digital screen network.
APN Outdoor will display curated Instagram competition entries on their Elite Screen located alongside City West Link Rd in Lilyfield and for a week leading up to the festival, the digital screen will also display vibrant Instagram content from the festival’s own Instagram account.
The BEAMS Arts Festival Instagram Competition on September 17, 2016 from 5pm to 10pm. To participate, post your festival photos to Instagram and tag them #BEAMSFESTIVAL then look out for your entry on the digital screen in The Living Mall, Central Park Sydney during the festival.
Categories: DailyDOOH Update
