Adrian J Cotterill, Editor-in-Chief
Earlier this week we saw a glimpse of what Ayuda Media Systems are going to announce at #dmexco in Cologne in a few days time.
Without saying too much, it is effectively a spin-off business – with a name likely inspired by our fave billionaire Elon Musk.
An #OOH industry veteran who also saw what we saw told us “I have to share with you, in over 30 years in media I have never seen nor been as excited as I am over this initiative”.
Strong words perhaps but the more we think about it, what they are about to do could be one of the biggest innovations in the history of #DOOH – seriously, what will be announced will be the bridge that spans Mobile to DOOH and is something that will finally enable marketers to target the actual audience they seek.
Think xAd but with an ad-serving engine in the mix. Watch this space!
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