Adrian J Cotterill, Editor-in-Chief
Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced this week that Dentsu Ventures Global Fund I the Company’s corporate venture capital fund, has made an investment in LiveLike Inc., a virtual reality (VR) platform company enabling broadcasters and sports teams to deliver immersive, live sports viewing experiences.
Dentsu Ventures was established in April 2015 with the objectives of investing in ambitious start-up companies. In addition to funding, Dentsu Ventures will support businesses and entrepreneurs by providing problem-solving solutions and resources that are unique to the Group.
Through the LiveLike platform, broadcasters and networks can use existing video facilities to deliver live VR, thus eliminating the need to prepare special VR recording equipment themselves. LiveLike gives viewers the opportunity to watch live sports in virtual reality from a ‘private suite’ that mimics a real VIP suite experience, complete with additional feeds, statistics and a jumbotron showing the game’s TV broadcast. With a flexible technology platform and device-agnostic approach, LiveLike is able to create tailored mobile experiences for Gear VR, Google Cardboard and more.
Profile of LiveLike
Company Name: LiveLike Inc.
Location: New York, New York, U.S.A.
Representative: Andre Lorenceau (CEO)
Number of Employees: 12
Line of Business: Development and provision of live VR technology and services
URL: http://www.livelikevr.com/
Dentsu Ventures expects further expansion of the sports VR market, and, through cooperation with LiveLike and other technology startups, will explore new business models such as the creation of value-added broadcast content and marketing activities in the VR space.
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