Out-of-home (OOH) communications agency Posterscope announced today its new partnership with FEPE International.
FEPE International is of course, a worldwide association of outdoor advertising companies and represents the Out of Home industry globally in the promotion of the medium, including championing digital capabilities, new legislation, research initiatives and the adoption of new technologies. They also sit on the board of EASA, the European Advertising Standards Alliance.
This new partnership will see Posterscope become a platinum sponsor. Annie Rickard, Global President of Posterscope Worldwide told us “What impresses me about FEPE is the ability of the organisation to bring together the OOH industry from around the world. There is an opportunity for us all to collaborate and work towards a consistent global approach for OOH. As we move into the digital economy, the more we can share with each other around the world, the better the value we can create for advertisers.”
FEPE Executive Director John Ellery said, “We’re thrilled to announce our partnership with Posterscope. Their global influence, excellent campaigns and innovation in the OOH space makes them the perfect partner to work with to roll out our global initiatives”.
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