JCDecaux SA (Euronext Paris: DEC) announced this week that its Japanese subsidiary, MCDecaux (85% owned by JCDecaux and 15% by Mitsubishi Corporation) has been awarded the bus shelter advertising contracts by Tokyo bus operators Fuji Express and Tokyu Bus Corporation, for the next 20 years.
The contracts cover the design, installation, maintenance and operation of advertising bus shelters, predominately in Tokyo, as well as in Yokohama and Kawasaki. Well-designed street furniture will enhance the urban landscape and improve services for citizens, bus passengers, but also tourists, specifically in the perspective of the 2020 Olympic and Paralympic Games.
Jean-Charles Decaux, Chairman of the Executive Board and co-CEO of JCDecaux, told us “A few months after the award of the bus shelter contract by the Tokyo Metropolitan Government, we are extremely happy that Fuji Express and Tokyu Bus Corporation have chosen MCDecaux to manage their advertising bus shelters. These contracts will enable us to expand our service offering for the people of Tokyo and strengthen MCDecaux’s network in Japan, providing further opportunities for advertisers and their agencies to communicate their brand message, through premium locations and wider coverage. We are very pleased that the biggest Japanese cities and transport companies have placed their trust in JCDecaux, for the maximum benefit of citizens, advertisers and their brands.”
They will also enable MCDecaux to expand its advertising network reach in Tokyo’s central districts, including Minato (where the prestigious Omotesando avenue and Tokyo Tower are located), Shibuya, Meguro and Shinagawa.
MCDecaux now holds contracts with 10 of the 11 main private bus operators in Tokyo, which represents a potential of more than 600 advertising bus shelters in the heart of the Japanese capital, in addition to the minimum of 400 proposed in the contract signed with the Tokyo Metropolitan Government on June 29, 2016.
With these new partnerships, MCDecaux will further consolidate its position as market leader for advertising street furniture in Japan, the third-largest advertising market in the world, and will be able to offer advertisers an unrivalled presence, with more than 2,000 2m² advertising faces in Tokyo, on top of the almost 4,000 faces already available in 41 cities across Japan, including all the top 20.
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