TfL Awards @Outdoor_plus £13m Digital Screen Contract
As it undertakes a widespread installation of digital screens in London underpasses, Transport for London (TfL) has selected Outdoor Plus as its advertising partner,
Outdoor Plus will introduce new digital screens at six road underpass locations along main arterial routes including the A3 Kingston, the A40 in Ealing and the northern ring road at Wembley Way which some estimate as having as many as half a million road users a day.
Graeme Craig, TfL director of commercial development, told us “Expanding our work with Outdoor Plus will provide tailored, dynamic advertising at nine locations across the capital. It is another example of our wider commercial approach to generate £3.4bn in non-fare revenue, which will be reinvested in the transport network.”
Jonathan Lewis, managing director of Outdoor Plus, added: “This partnership will further enhance London’s digital footprint by adding new and unique locations and extend Outdoor Plus’ iconic digital reach to over 40 million people per fortnight. The London Landscape will complement our existing iconic portfolio and we are excited to be working with TfL to bring this project to fruition.”
TfL has one one of the largest advertising estates in the world. John Pizzamiglio, Lead for Advertising Strategy Commercial Development Directorate at TfL will be presenting ‘Investing in the London Audience’ two weeks today on Weds Oct 26 during New York Digital Signage Week at The DailyDOOH Investor Conference.
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