Vision Media Management has acquired Cinema Scene Marketing. We are told that the combined Vision and Cinema Scene capabilities will allow its customers including studios and consumer brands to more effectively design, plan, and execute seamless promotional campaigns by utilizing exceptional physical and digital marketing assets and that synergy will foster maximum consumer impact through posters, standees, TrailerVision digital kiosks, video and signature walls, digital menu boards, and branded concession items in theater lobbies.
We understand that Vision will continue to play an active role in evaluating and introducing new digital technologies to theater lobbies, and shaping consumer interactions. The combined entity is well positioned to continue to lead the industry into an increasingly digital future.
Michael Alvarez, CEO of Vision told us “We are stronger today with the gifted Cinema Scene team on-board” explained “With their in-theater and retail digital display network along with a great physical concessions business, combining our talents and resources made perfect sense to serve our clients in an efficient, streamlined, and more comprehensive manner.”
Joe Ross, Managing Partner of Cinema Scene Marketing said “Cinema Scene is thrilled to become a part of the Vision Media Management family. With complementary products and similar culture, we knew they were the natural fit for us. But most importantly, Vision and Cinema Scene are aligned in our view of a future of where our collective product offerings bring incredible value to our studio clients and exhibitor partners”.
Vision is backed by CenterGate Capital, an Austin-based private equity investment firm.
About Vision Media Management
Vision Media Management, headquartered in Valencia, California, is the premier provider of marketing and fulfillment services to major entertainment studios and consumer products entities. Vision’s physical and digital asset management, fulfillment and distribution services, coupled with its comprehensive innovative software platforms, including our industry leading asset management sites and content distribution apps, are instrumental to what matters: our client’s marketing success.
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