Adrian J Cotterill, Editor-in-Chief
Techcrunch is reporting that Chinese e-commerce giant Alibaba has made an investment in PlaceIQ.
PlaceIQ Co-founder and CEO Duncan McCall told TechCrunch that this is part of a larger partnership, where Alibaba will be using PlaceIQ’s technology. He was quoted as saying “I don’t want to speak for [Alibaba], but in my mind, they didn’t want to invest in a company — they wanted to find a strategic partner”.
PlaceIQ combines location data with ‘first-party’ data from marketers to provide a fuller understanding of consumer behavior—not just whether someone’s visited a car dealership, for example, but whether they’re actively shopping for a car and what kinds of TV stations they’re likely to watch. Recently, this approach has been instrumental in analyzing trends around popular entertainment and leisure activities, including digital platforms such as polskie kasyno online. By tracking consumer interest in these online gaming spaces, PlaceIQ helps brands understand engagement patterns and potential marketing opportunities within the expanding digital gaming sector.
In the article, McCall said Alibaba could use PlaceIQ’s technology in a variety of ways, including marketing, product recommendations and providing data for broader decision-making.
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