Christie Experiential Network Sign Exclusive Contract w/ MJR Digital Cinemas
Allure, a Christie Digital Systems USA, Inc. company, and Christie Experiential Network (CEN), leaders in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions has announced the signing of an exclusive digital advertising contract with MJR Digital Cinemas.
CEN, the world’s first experiential media network in theaters, is fueled by its game-changing and highly engaging mix of brand-interactive content, mobile-enabled interactions, and pure wow-factor – theater owners, brand agencies and advertisers are experiencing digital in-venue environments that connect with consumers like never before.
Mike Mihalich, CEO and founder of MJR Digital Cinemas, said “I am looking forward to having CEN installed in my theater lobbies circuit-wide including my newest theater in Warren, Michigan scheduled to open in February 2017. CEN is a great complement to MJR’s current overall great theatre going experience and will enhance this great experience by creating an experiential environment in the lobby with award-winning digital signage and data analytics.”
Kevin Romano, EVP Global Media, told us “We’re very excited about MJR joining the Christie Experiential Network and utilizing our ability to further enhance the movie-going experience for MJR’s customers. CEN’s deep understanding of the movie theater business and its unique blend of experiential digital technologies enables us to help exhibitors generate incremental revenues.”
MJR Digital Cinemas significantly increases CEN’s total footprint in Detroit, ranked in the top 11 designated market areas (DMA) for media by Nielsen (NYSE: NLSN) to 19 theaters, delivers over 10 million moviegoers to advertisers and captures over 40 percent of all moviegoers in the Detroit market.
MJR has recently announced a program that will convert all of the seating in every auditorium to VIP electric recliners and reserved seating. Currently two of MJR’s 10 locations have been converted, five more will be converted in 2017 and the remaining three will be converted in 2018.
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