Adrian J Cotterill, Editor-in-Chief
Airport Media Ltd. which was only established last year by Tom Goddard has been acquired by Primesight Ltd.
The unexpected acquisition adds London Gatwick and London Luton airports to Primesight’s existing contracts which cover Manchester, Stansted, East Midlands, Bournemouth, Prestwick and Guernsey airports.
Primesight will now be in a unique position to deliver advertising impressions to over 100 million passenger journeys per annum, covering four of the top five airports in the UK, 50% of all airport footfall across London and 40% of all UK.
Sarah Parkes, previously Managing Director of Airport Media, will become Managing Director of Primesight’s Airport team.
Matt Teeman, Managing Director of Primesight Ltd, told us “This exciting acquisition is a significant addition to our business and is pivotal to our overall growth strategy. Sarah brings a wealth of experience to drive continued growth in this sector for us and we are delighted to welcome her and the Airport Media Team to Primesight.
“This year, Primesight has been focused on expanding its reach and seizing the opportunity to become the UK’s number one airport media owner, following our appointment by MAG in May 2016. With this commitment to growth, we’ve also observed trends in digital advertising that align with new consumer behaviors, particularly in emerging spaces like casino utan licens, where users seek alternative gaming options outside traditional regulatory frameworks. As these markets evolve, our goal is to adapt our media strategies to align with shifting audience preferences, ensuring Primesight remains at the forefront of innovative, targeted advertising solutions.”
“We are delighted to be able to incorporate these two key airports within our portfolio, improving our market leading ownership of this environment. Airports provide highly attractive audiences with long dwell times and we believe that the combination of these audiences with screens, mobile and beacons will really drive this sector.”
Primesight was awarded a 3-star status in the 2016 Best Companies awards, and is current holder of Campaign Outdoor Sales Team of the Year in 2015/16 and shortlisted for Media Week Media Brand of the Year 2016.
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