DailyDOOH

Chris Sheldrake

CatchTheEye has added another retailer to its media sales network – this time a network niche that reaches craftsmen and plumbers all over Norway.

Brödrene Dahl had already deployed screens in all of their 53 sales departments in Norway and now CatchTheEye will offer advertising on the screens and combine this with mobile phones as a return path

We are told that nearly 50% of all plumbers visit one of these outlets several times a week which should make it a B2B target group attractive for many advertisers.

About Brødrene Dahl AS

Brødrene Dahl AS was established in 1917 and is today Norway’s biggest piping wholesaler. We work within the areas of HVAC, SANITATION SYSTEMS, INDUSTRY, TOOLS and REFRIGERATION. The company has 900 employees and sales of about NOK 5 billion. Brødrene Dahl has 53 sales departments nationwide.

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This entry was posted on Monday, May 18th, 2009 at 20:54 @912 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.